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how pricepro works

Start Simple. 
Get Confident

Anyone can learn to price like a pro in under an hour. Then, unlock advanced tools when you're ready.

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why it matteers

Even the Best Agents Struggle with Price.

You’ve mastered showings, scripts, and follow-ups— But pricing still feels like guesswork.

That’s not your fault. 
The industry taught you how to sell—not how to price.

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How It Works

How it Works: 4 Steps to Pricing Like a Pro

STEP 1

Pull the Right Comps

Most agents hunt for “perfect matches.” With PricerPro, you don’t need perfect twins—the Adjustment Grid turns any comps into apples- to-apples comparisons, so you can price with confidence.

STEP 2

Adjust Without Guessing

Tired of feeling like you're just making up numbers? The Adjustment Grid shows you the impact visually, so you can pull the right number out of any market and know exactly why it belongs there.

STEP 3

Tighten The Range

All you have to do is narrow the adjusted range. What started as a $100K guess shrinks into a clear, defensible target that sellers can actually trust.

STEP 4

Share a Seller-friendly Report

Give your seller a clean, branded CMA they’ll actually understand. No more blank stares—just clarity, credibility, and confidence.

 
ESSENTIALS

Everything You Need to Stop Guessing

Essentials gives you the confidence to walk into any listing and price like a pro- without overwhelm.

  • Walk in with a Core Pricing Blueprint
  • Stop spending hours rebuilding CMAs—just plug in comps.
  • Watch your range shrink into a clear, defensible target.
  • Share branded, client-friendly CMA reports that sellers understand.
  • Access weekly Q&A sessions + QuickStart training.

CMA Report - 1234 Main St, Anycity

The Adjustment Grid (Your Valuation Engine) Price with confidence—using logic that feels like an appraiser’s, without needing a license. The Adjustment Grid helps you turn comps into a clear, defendable price range by guiding you through smart, appraiser-style checks—like adjusting for square footage differences, market timing, and condition—so you’re not left guessing or relying on gut instinct.

  • Help sellers understand what improvements are worth before listing
  • Lean on cleaner comps more, and let weaker ones fade into the background

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The result? Calm, data-backed pricing conversations and a packet 
even an appraiser would respect.

What it does for you:

  • Takes the guesswork out of pricing adjustments
  • Helps you build instant trust with sellers at the kitchen table
  • Reduces appraisal risk with solid, documented logic
features

Essential Features

Pick the right comps everytime.

PricerPro checks every comp on your grid and flags exactly what’s missing — so you know when your CMA is solid, not just a guess.

right-comps
$522,30

Win the pricing conversation instantly.

The Smart Adjust slider shows clients the real impact of every adjustment, so you can stop relying on rules of thumb and start defending your pricing with confidence.

Save hours with Auto Adjust.

Apply consistent, market-based adjustments across all comps at once. You set the factors, PricerPro applies them instantly, and you fine-tune as needed. Faster, more accurate, less second-guessing.

$522,30 – $526,000
 

Get a clear, data-backed value.

Recommended Value” weighs your comps and adjustments into a single target. No juggling ranges—just a number you can refine, explain, and defend.

Generate unlimited reports.

Always be ready with polished pricing analyses for buyers and sellers — no limits, no extra costs.

Keep everything in one place.

Notes, images, PDFs, and reports all live together, so you’re organized and ready when it’s time to present or defend your pricing.

Look polished and professional.

Deliver CMAs that match your brand with your logo, photo, and colors carried through every page. Every listing presentation feels consistent, confident, and credible.

Never stop improving.

Stay sharp with Fast Start Training, Valuation Courses, the Training Library, and ongoing Live Trainings led by experts.

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Advanced Tools (Pro)

When You're Ready, Go Pro.

The Pro plan is for agents and team leaders who want to want to scale experise and stand apart as true pricing authorites.

  • Unlimited senarios-per property (As-Is vs As-Repared)
  • 150+ adjustment attributes built from appraisial principles
  • Weekly Market Pulse dashboad with seller updates
  • Custom templates, modeport design, unlimited comps
  • Advanced market & ecoomic data, unlimited comps
  • Advanced market & economic to guide pricing
  • Priority support + ProPricer certification training
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Keep sellers in the loop effortlessly.

Send updates with graphs, dashboards, and even recorded videos so clients feel informed every step of the way.

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Show the full 
market story.

Pull in graphs from your search, national trends, and advanced econ data — proving the big picture and the hyper-local reality.

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Track every move with precision.

Monitor your activities, log seller touches, and even track the competition week-over-week so nothing slips through the cracks.

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Deliver updates 
your way.

Use custom templates, custom charts, and branded pulse reports so every communication looks professional and consistent.

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Go deeper with your analysis.

Leverage 150+ adjustment attributes, advanced comparables, unlimited report comparables, and MLS import for true appraisal-level accuracy.

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Stay sharp and 
supported.

Tap into the Pro community, ongoing training, and dedicated support to keep improving your pricing game.

Have Questions?

Your Top Questions, Answered

If you don’t see your question here, our team’s just a click away.